Canular ou pas ?
un canular (pronouced as it is written) = a hoax
Lately, there has been a lot of speculation over a series of ads from Transatlantys that popped up in trustworthy websites such as MSN.fr. This new company announces the launch, in June 2005, of a major undertaking: building a transatlantic tunnel, joining New York to Paris via train in less than 8 hours! The site details the 11-year long project, features interviews of Transatlantys staff, and even offers a drawing to win free tickets for the first trip!
Of course, the French version of Hoaxbuster was quick to identify this as a hoax, and what appears to be a clever "viral" marketing campaign by Société Nationale des Chemins de Fer (SNCF - the French railroad company) on a offerings combining plane and train tickets. Nice way of building a database of people interested in going to New York, indeed.
Lately, there has been a lot of speculation over a series of ads from Transatlantys that popped up in trustworthy websites such as MSN.fr. This new company announces the launch, in June 2005, of a major undertaking: building a transatlantic tunnel, joining New York to Paris via train in less than 8 hours! The site details the 11-year long project, features interviews of Transatlantys staff, and even offers a drawing to win free tickets for the first trip!
Of course, the French version of Hoaxbuster was quick to identify this as a hoax, and what appears to be a clever "viral" marketing campaign by Société Nationale des Chemins de Fer (SNCF - the French railroad company) on a offerings combining plane and train tickets. Nice way of building a database of people interested in going to New York, indeed.
posted by Mandor at 9:21 AM
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